WES creates projects, which help enhance brands and products, while providing a global and all-rounded service for tradeshows and exhibitions, helping companies optimise their investments around the world. Because we must never forget that taking part in a trade show is very expensive. That’s why WES has developed a new design methodology that maximises the investments’ return, called “the active booth”, which besides offering a more rational and functional partition of the space, helps emphasize the products displayed while launching relevant messages to the different types of customers visiting the trade show. The active booth is attention getting for the visitors, and generates traffic creating more business opportunities.
Two important features of the activating stand:
The Activating Claim
It’s a core statement regarding your business and the way you perform it. It must be engaging, challenging and overturn the industry’s clichés. It must also draw attention and visitors towards the booth, because you have the right answer to their needs.
The Activating Design
It’s a design approach, that adds value to the stand creating a synergy between the Activating Claim, displayed products and space usability.
ACTIVATING STAND: EFFECTIVENESS MULTIPLIERS
WES work right beside you. First, they analyse the international fair context then builds a global and tailor made calendar in order to optimize investments and maximize the results.
The whole design process is handled in-house developing photorealistic rendering, technical drawings and documents for a final result that is always coherent with the approved projects. All projects must respect the assigned budget and local production characteristics. The whole design process is handled in-house developing photorealistic rendering, technical drawings and documents for a final result that is always coherent with the approved projects. All projects must respect the assigned budget and local production characteristics.
WES cooperates with an international network of selected partners that allows them to build booths with a sustainable and responsible approach, both from a social and environmental point of view.
ORGANIZATION AND LOGISTICS
WES deals with all the paperwork required by the Trade fair or Exhibition Managing Offices. They also handle the shipping and customs clearance of products and merchandising, respecting international and local regulations.
ON SITE MANAGEMENT
During the exhibition, WES takes care of all the services regarding your booth: welcome service, catering, multimedia technical support, reporting, safety, cleaning.
In order to help you maximise your business opportunity, WES creates and implements engagement actions to increase booth attendance and help establish an empathic relationship with your clients and prospects. Furthermore, WES organizes confidential and exclusive meetings with local, private and institutional buyers. WES also takes care of post-show events, according to your stakeholders’ characteristics in order to help you in reach and improve your relationship objectives.
The booth is more than a welcoming place or a product display. It is an extraordinary communication tool within the fair, which reaches a highly selected target. This is why WES take care of all communication aspects. WES identifies the key messages and communicates them in a precise, interesting and concise manner, in order to enhance your brand and the points of strength of your products and services.